The earlybird action was devised by KWF Kankerbestrijding, which knows better than anyone how important it is to detect cancer as early as possible so that treatments work better and the chance of survival increases.
Why hoped that everyone joined us dancing? Very simple. Because in this way attention is drawn to the early detection of cancer.
KWF (Dutch Cancer Society) wanted to make a preroll video that airs before and after a specific Dutch TV show. We’ve had the honour of editing and delivering 3 short videos that air on national television.
